You have come across a job posting for Buzz Corp an advertising and marketing film based out of Vancouver, Canada.

You’ll put together an effective cover letter, resume, introduce yourself and hopefully, get hired!

In this Unit, you’ll learn common phrases, vocabulary and expressions that relate to Brands and Advertising.

Knowing how to understand and communicate about the ideas that brands and advertising campaigns are trying to get across to customers will always make you a better employee.

Key Lessons from this Unit

• Key Vocabulary relating to Company Reputations, Advertising & Self-Introductions
• The Components of an effective Cover Letter & Resume
• Verb Structure for describing business activity.
• An understanding of the 'values' of a company and how they affect actions.

Role-Play Assignment (1 email exchange)

• Send a Cover Letter and Resume to Buzz Corp hoping to get hired!

Now that you've joined "Buzz Corp" as a new hire, your first responsibility will be starting to build relationships with new clients and reporting to your supervisor on your day to day activities and achievements.

The structure and content of emails will always change, depending on the context, and who the email was sent to. In this Unit, we will focus on what language is used, how it is used, and the differences that word choice can make in meaning.

Key Lessons from this Unit

• How to introduce yourself correctly for potential business opportunities.
• How to make a good impression on others.
• How to start to tailor your English for the person you're speaking to, whether they are your superior or equal in the company.
• Expressions, Grammar and Vocabulary commonly used for Business to Business emails, versus Internal Business emails.

Role-Play Assignment (1 email exchange)

• Send an introductory email to a potential client, explaining what your position is, what you hope to achieve, and what you can offer them.

You are starting to get used to working at "Buzz Corp" and are now helping with the discussion of a new office to be opened in a different country.

This involves internal communication and emails between yourself and the other members of the team that are determining what choice of country would be best.

This Unit revolves around the discussion and language involved with the global marketplace and the culture of different countries. Discussion of these issues can require a selective choice of words, as ensuring the right words are used in external communications is paramount.

Key Lessons from this Unit

• The transition from purely formal internal communication, to more casual business English.
• Politically correct language when discussing other cultures and ethnicities.
• Key Vocabulary relating to international relations and global business.
• Expressions and language to help express personal opinion.

Role-Play Assignment (2 email exchange)

• Send a recommendation to your supervisor that explains what country you think will be best for "Buzz Corp" to expand into.

There has been a development in the marketing world; a competitor to "Buzz Corp" has been found to be stealing corporate secrets from other companies in the sector.

Your supervisor is now concerned about something similar happening to your own company. A discussion has broken out about ethics and what is acceptable at "Buzz Corp".

Business English involves discussion of behavior, competition and how a company goes about doing business. Understanding nuance and subtlety in these kinds of emails is important for any employee.

In this Unit, we will look at the difference between clear communication and implied communication, along with the vocabulary and language associated with ethics & business competition.

Key Lessons from this Unit

• Key Vocabulary regarding Difficult Situations, Competition & Legality.
• Stern and strict communication coming from Superiors to their employees.
• How to tell when something is being implied and how to respond.
• How a business manages PR and their reputation online.

Role-Play Assignment (2 email exchange)

• Respond to a co-worker's email about conduct and behavior at "Buzz Corp" and discuss the situation in real terms.

You are being selected to go on a business trip with your boss to Seattle to meet a new client.

This will involve some planning on your part alongside your co-workers to determine the details of the trip.

Unfortunately, while on the trip, you receive news that a co-worker has passed away and your supervisor has given you the responsibility of announcing the news to the rest of the company.

Language around travel and things that change around the office are quite different from each other.

Travel is usually a casual topic that involves some detail oriented writing, but change and loss require some specific expressions and wording.

This unit will cover these differences and how you can handle delivering negative news.

Key Lessons from this Unit

• Key Vocabulary relating to travel plans and negative news.
• The difference between 'official' communication and 'personal' communication.
• Grammar and language choices to help with sincerity and emotion.
• Business English used while traveling to different countries.

Role-Play Assignment (3 email exchange)

• Respond to your Boss's request for you to go to Seattle, then draft and send the announcement of the unfortunate news about the passing of a co-worker.

After a number of months working for "Buzz Corp" you discover that you're being considered for a leadership role!

This will involve some discussion with Human Resources about your abilities, and some messaging between yourself and your new employees!

In this Unit, we will cover language and grammar connected with the discussion of other people and overall responsibilities.

This will involved learning to use appropriate language to say no, and how to speak to people who you have authority over.

We will also discuss language, vocabulary and grammar that is used in leadership positions and how it differs from other language.

Key Lessons from this Unit

• Key Vocabulary relating to Human Resources and Job Titles.
• Developing an communication style that shows leadership.
• How to effectively communicate when you want to say 'no'.
• Using words to convey confidence

Role-Play Assignment (3 email exchange)

• Have a discussion with the human resources department about a possible promotion, then communicate with your new team about your expectations and plans!